Blog

Facebook Stories are Coming, and That’s Awesome for Your Business
by Alex Oesterle|14 July 2017|Blog, Social Media Trends
It really was only a matter of time until Facebook introduced a story-like feature on its main app.  Yes, Facebook stories are finally (sort of) here, and it has potential to be incredibly helpful for your business on the marketing...
continue reading
Facebook’s Giving You Even More Control Over Your Ad Placements
by Alex Oesterle|12 July 2017|Blog, Social Media Trends
One of the many things that make Facebook ads so awesome is that you have the opportunity to extend your campaigns outside of just the Newsfeed.  It allows you place your ads in videos and articles on both Facebook and...
continue reading
New Snapchat Features: How to Utilize the Three Newest Tools
by Alex Oesterle|05 July 2017|Blog, Social Media Trends
Snapchat couldn’t let Instagram have all the fun.  With Insta rolling out updates at an impressive rate, Snapchat wanted to give users a little something new, too (and we’re not just referring to the breakdancing hotdog). The update hitting your...
continue reading
Millennial Marketing: Social Media’s Role in Purchasing Decisions
by Alex Oesterle|21 June 2017|Blog, Target Market Demographics
Millennials are projected to spend around $700 billion each year, making them the target consumer of 2017.  But, millennial marketing can be tricky.  How are you supposed to market to the “unmarketable”?  Enter: social media. There’s a reason digital advertising...
continue reading
What You Should Know About the New Options for Facebook Ads
by Alex Oesterle|15 June 2017|Blog, Tracking Social Media Analytics
Facebook is here to make life a little bit easier, one update at a time.  And, this most recent round is geared primarily towards e-commerce and B2C businesses.  With two new options for Facebook ads, now you can easily measure...
continue reading
Facebook’s New News Feed Algorithm Should Benefit your Content Marketing Strategy
by Alex Oesterle|07 June 2017|Blog, Social Media Trends
We’ve all fallen victim to spammy sites on the Facebook Newsfeed.  A link promises you an article on “Top Food Destinations in the United States” and instead, you are met with disruptive ads and very little content.  Well, Facebook’s new...
continue reading
Social Media Marketing on Snapchat: New Ad Platform
by Alex Oesterle|31 May 2017|Blog, Social Media Trends
It’s been a big year for Snap Inc. so far, and with their recent IPO, investors have been eager to see exactly what the company has to bring to the table.  And, lucky for both investors and businesses, Snap is...
continue reading
Why You Need a Strong Social Media Strategy to Reach Millennials
by Alex Oesterle|10 May 2017|Blog, Target Market Demographics
2016 was the year social media finally surpassed TV for total US Media Ad Spend.  And with the younger generation moving even further online, if you want to market to millennials, then you need to have a presence on social...
continue reading
Advertising on Instagram Just Got Better with Instagram Story Ads
by Alex Oesterle|15 March 2017|Blog, Social Media Trends
And just when you were starting to get bored of all your other ways of marketing to millennials.  The newest way of advertising on Instagram: Stories Ads. That’s right, earlier this month Instagram announced that ads in stories are now...
continue reading
BlueBear Named Top Social Media Agency By Clutch
by Alex Oesterle|22 February 2017|Blog, Social Media Trends
Is it too late to say New Year, New Us?  We’re thrilled to announce that Blue Bear Creative has recently been designated a Top Social Media Agency by both UpCity and Clutch.co. Both Clutch and UpCity help businesses find the best digital...
continue reading