Our process
A UNIQUE MARKETING APPROACH THAT GETS RESULTS.
1. Identifying Target Audience
Our strategists work to define your individualized audience segment, leveraging the demographics, geographics, and psychographics of users you aim to reach.
2. Understanding TikTok
Our team are experts in TikTok’s unique culture, trends, and attention grabbing content. TikTok encompasses creativity, authenticity, and entertainment, which gives brands an unparalleled opportunity for boosting brand awareness and loyalty.
3. Content Creation
Short-form video content is the key to success. Our content creators showcase your brand in an engaging way that entices viewers. For example:
- Recipe demos: Highlight products in action with valuable hacks and creative recipes.
- Edutainment: Highlight the best features of your products in a way that amplifies brand visibility.
- Influencer Partnerships: Work with popular
creators that align with your brand’s voice to bring in valuable audiences to your page.
4. Engaging with the Community
Our community managers regularly respond to comments, direct messages, and mentions to build a strong bond between your brand and your customers.
5. Staying Up-To-Date With Trends
TikTok trends change rapidly — our team stays in the loop with what’s popular to keep your content fresh and relevant.
TESTIMONIALS
DON’T TAKE IT FROM US.
SmashBurger
Director of PR & Social Media
Blue Bear Creative helped with everything, from brainstorming campaigns to content creation. There’s nothing they can’t do from a social media and digital standpoint. They have a great background in PR and can help with fresh, millennial-focused ideas.
We had a great experience working with them.
Noodles & Company
Manager of Social & Digital Marketing
Blue Bear works with the in-house team to come up with concept ideas and implement ad campaigns. Their ability to collaborate is incredible. They’re an extension of our team and don’t feel like a distant, far away agency.
They come in often and are willing to get their hands dirty with us.
CAMPAIGNS
REAL WORLD RESULTS.
Weber Seasonings
TikTok marketing has become an essential tool for Weber Seasonings to spice up their brand presence and reach a diverse, grill-savvy audience. Leveraging the platform’s short-form video format, our team has a winning strategy to highlight their seasoning blends with innovative recipes that tap into the latest trends
With the understanding that TikTok users value genuine content, we create videos that don’t feel overly promotional. Instead of simply advertising products, Weber Seasonings focuses on sharing mouthwatering recipes and grilling tips that keep followers hungry for more. In fact, this approach saw their TikTok following skyrocket from 0 followers to over 44,000 in less than a year.
Bud Light
At the start of the NFL season, Bud Light called on Blue Bear to create a Colorado-specific social media campaign. Their goal: Increase purchase intent amongst millennial Coloradans.
We concepted and produced the hero video around maximum shareability. Leading up to the launch of the campaign, we seeded the cornerstone video with local celebrities, influencers, and worked with the Broncos to create an in-game promotion for the season opener. With all of these concepts brought to life, search volume relating to the broncos in Colorado soared through the roof.
- +44% in searches for “Bud Light” in CO
- 1.5M video views on social media
- 89% positive sentiment across social
SmashBurger
Blue Bear worked with Smashburger to help launch the Sin City Burger in restaurants nationwide. #SinCitySurvivalTips, a social media campaign based on an insight the burger could remedy a Vegas-level night out, was the primary marketing behind the record smashing product launch.
Blue Bear drove the UGC campaign through organic & paid, targeted videos across YouTube, Facebook and Instagram. As submissions rolled in, we built awareness for the product and social currency for our fans – highlighting creative entries on a campaign microsite, where visitors could claim a coupon for the Sin City Burger by signing up for SmashClub.
- #1 selling LTO entrée in company history
- 76.5M impressions from the campaign
- 8.4k User-Generated Content Submissions
FAQ’S
THE NEED-TO-KNOW
Blue Bear Creative approaches TikTok marketing with a focus on creativity, authenticity, and engaging storytelling. TikTok, Instagram Reels, and YouTube Shorts offer unique opportunities to connect with audiences through short-form videos; however, the user base, content creation tools, discoverability, and platform culture differ, making each platform suitable for different types of content and target audiences.
The main KPI’s we use to determine success on TikTok are video views, engagement metrics (likes, comments, shares), and follower growth.
Fostering a TikTok community requires a strategic and authentic approach to engage and connect with audiences. Some of the pillars of our community building strategy are:
– Consistent posting
– Responding to positive comments
– Participating in trends & challenges
– Using branded hashtags
– Collaborating with influencers
– Showcasing user-generated content (UGC)
TikTok’s primary feature is the ‘For You’ Page, where users are served a personalized feed of content based on their past interactions and preferences. Unlike other platforms that rely heavily on a user’s network or friend list, TikTok’s FYP introduces users to content from creators they may not follow but are likely to find interesting. Additionally, the TikTok algorithm heavily relies on user engagement metrics like watch time, likes, comments, shares, and completion rates. Content that generates high levels of engagement is more likely to be shown to a broader audience.
Absolutely! TikTok thrives on creativity, and Blue Bear embraces this philosophy wholeheartedly. With a flair for originality and a keen eye for trends, our agency produces content that stands out in a sea of videos. We understand the importance of showcasing genuine brand personalities, and our content masterfully highlights the best features of our clients’ products. While creativity drives the engine of TikTok marketing, Blue Bear never loses sight of the statistics. We employ a data-driven approach to analyze audience behavior, measure engagement metrics, and track campaign performance.