Measure your Influencer Marketing Campaign with Instagram’s Branded Content Tool
Discover Instagram's Branded Content Tool: Track Reach, Engagement, and Conversions to Measure Influencer Marketing Success.
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What’s New With Instagram Stories (2024)
What you need to know about Instagram's most recent update: the new features now availble within Instagram Stories. Learn more
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6 Restaurant Brands That Are Winning at Social Media in 2024
Twitter is reframing the way they think about monetizing their customers. This new approach could signal a need to reexamine your approach to the platform. Learn more about the new metric, who is on Twitter, and how to speak to...
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Social Media and Coronavirus: How Restaurants Should Adapt
Coronavirus presents serious challenges for restaurant brands. We've covered a few ways you can use social media to help your brand during these troubling times.
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Instagram Removing Likes: What the Change Means for Your Brand
Instagram is removing users ability to see how many likes another account's post receives. We're here to discuss why they made this change, what it means for you, and how you can adapt.
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Which Social Media Is Best For Business?
There's no doubt that social media for business is an important part of any growth strategy. And when plotting your social strategy as a brand, you’re usually wondering, “which platform is best?” Tackling this question, there’s obviously a lot to...
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Instagram Live: 3 Ways Food Brands Can Capitalize
First Facebook Live, and now Instagram Live? What's the difference? Is Instagram Live worth exploring for food brands? If you're looking for increased visibility on social media without significant additional media spend, then yes. Facebook and Instagram have been introducing new updates relatively...
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Why Instagram is a Gold Mine for Natural Products Companies
As with most industries, natural product companies have much to gain from the effervescent millennial generation. Yes, the age of millennial spending power will soon be upon us, and as our generation continues to mature, the natural and organic space...
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Blue Bear is a social media-first integrated digital agency that helps CPG and Restaurant brands leverage channels like Facebook, Instagram, TikTok, Pinterest and Snapchat to grow the bottom line.
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- What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn November 18, 2020On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a […]
- How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield November 11, 2020On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the […]
- How to Stress-Test Your Brand Strategy with Michael Keplinger November 4, 2020Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which […]