New Snapchat Features
Snapchat couldn’t let Instagram have all the fun. With Insta rolling out updates at an impressive rate, Snapchat wanted to give users a little something new, too (and we’re not just referring to the breakdancing hotdog).
The update hitting your phone today includes three new features. You can now insert links, backdrops and voice filters to your snaps. And, since Snap is such an important platform in connecting your business with consumers, it helps to be in the know of what’s new.
So, here’s how exactly these features work, and some ways to utilize them in your social strategy.
What’s Happening with Snapchat Right Now?
Snapchat has recently rolled out Snapchat+ a subscription service that gives users access to exclusive features including: seeing who has rewatched your stories, customizing your app icon, and exploring other advanced customization tools. With this rollout Snapchat+ aims to provide a more tailored, data-rich experience, particularly useful for influencers and power users who want to optimize their engagement with followers.
Like most social media platforms, Snapchat has started leveraging partnerships with influencers. These influencers use the platform to connect more deeply with their audience by creating immersive and interactive content which helps to keep engagement high. Brands have taken note of this and started to partner with influencer to bring a more authentic voice to their products and tap into new audiences on the platformSnapchat has also leaned heavily into AR (Augmented Reality) technology, which includes shopping features that let users virtually try on products and AR experiences that are integrated into the platform. They have rolled out their Lens Studio that gives creators the ability to build custom lenses that businesses can use to engage their audience in more creative ways.
New Snapchat Features
New Snapchat Features: Links
For a while, Snap’s had some sort of personal vendetta against links (aside from within ad campaigns and Discover content). But, today, they finally broke that “no link” rule with the new paperclip tool. Now when sending a snap, you can use the paperclip on the right-hand side to attach links that followers can swipe up to open in Snapchat’s internal browser.
And, you can use this tool to supplement your social strategy. Connect with your followers by linking to funny memes, or in-store events. The link tool is a great way to promote special events and redirect followers to your online content.
New Snapchat Features: Backdrops
Similar to the sticker tool, the backdrop tool allows you to cut out an object from your snap, and place a backdrop behind it. Snapchat’s switching up these backdrops daily, so you’ll always have something new to choose from.
This tool lets you highlight what’s important in your snap. It gives you a lot more room to be creative when promoting a product. You’re no longer limited to posting the same old photo because you’re just trying to showcase that same product. Or posting a lifestyle photo and hoping followers even notice your product. Now you can just cut it out and show it off against a backdrop. All while having a little fun building some brand personality, too.
New Snapchat Features: Voice Filters
Before only available when using one of the augmented reality lenses, voice filters are now their own feature. By clicking the speaker at the bottom of the screen, you can now alter voices in your snaps.
And, yes, this probably isn’t going to have the biggest impact on your social strategy. But it’s a good time. And again, another way for you to have fun with your followers.
With Instagram and Facebook cloning all of Snap’s core features, the app relies on its innovation to keep users engaged. So, get yourself acquainted with these new tools, because there’s definitely more to come.
Try These Features for Yourself!
All these new features are designed for the user to have a better, more interactive, and engaging experience with the platform. Give these a try by integrating them in your next campaign.
If you’re unsure how to get started or need a more strategic approach, contact Blue Bear Creative! We specialize in helping food and beverage brands leverage platforms like Snapchat to maximize engagement and drive results. Let us help you navigate the latest features and create content that stands out.
Reach out to Blue Bear Creative today to learn how we can help you harness Snapchat’s newest tools to build a stronger connection with your audience. Don’t let your brand fall behind in the rapidly changing world of social media—stay ahead with a creative strategy that works.
FAQs
Designed for users who want more insights and customization, Snapchat+ is a premium subscription service that offers exclusive features to enhance the user experience. Some features include the ability to see who rewatched your stories, pin your “best friend,” access custom app icons, and more.
How to access Snapchat+: To subscribe, open your profile in the Snapchat app and look for the Snapchat+ banner or navigate to settings to sign up. Prices vary depending on the region and subscription duration.
Influencers have become a key part of Snapchat’s content strategy. Through Snap Originals and Discover, influencers share exclusive content that engages users. Partnerships with influencers allow brands to tap into established audiences in a more authentic and relatable way.
By collaborating with influencers, businesses can promote their products or services using Snapchat’s unique features, such as augmented reality (AR) lenses or stories, to create immersive and engaging experiences.
Snapchat has been a leader in integrating AR technology. Their Lens Studio allows creators and brands to design custom AR lenses that users can use and interact with. Snapchat’s AR shopping features also enable users to virtually try on clothes, accessories, and even makeup, making it a powerful tool for retail brands to showcase their products.
These AR features offer a unique experience by blending entertainment with interactive shopping, allowing brands to connect with consumers in innovative ways.
Businesses can take advantage of Snapchat’s tools like Snapchat+, AR features, and partnerships with influencers to create engaging content that resonates with younger audiences. Here’s how brands can integrate these features into their strategy:
- Use links in stories to direct users to websites or product pages.
- Create custom AR lenses to showcase products in a fun, interactive way.
- Partner with influencers to reach a wider, more engaged audience.
- Utilize voice filters and backdrops to add creativity and personality to your snaps.
To try Snapchat’s newest features like links, backdrops, and voice filters, simply update your app to the latest version. You can access these features directly within the snap creation interface:
- Links: Use the paperclip icon to attach a link that users can swipe up to access.
- Backdrops: Use the backdrop tool to highlight specific elements in your snap.
- Voice Filters: Tap the speaker icon to modify your voice for added fun.
If you’re looking for a comprehensive way to integrate these new features into your strategy, contact Blue Bear Creative for expert guidance.
Want to tap into the power of Snapchat for business growth? Contact Blue Bear Creative today to learn how you can effectively integrate these new features and drive engagement with your audience!
