Data Driven Social Media Blog - Blue Bear

Why Instagram is a Gold Mine for Natural Products Companies

by Alex Oesterle|08 March 201613 July 2023|Blog, Social Media Trends

As with most industries, natural product companies have much to gain from the effervescent millennial generation. Yes, the age of millennial spending power will soon be upon us, and as our generation continues to mature, the natural and organic space...

4 Must-Do’s for Natural Products Companies Wanting to Market to Millennials on Social Media

by Alex Oesterle|26 February 201610 January 2024|Blog, Target Market Demographics

It’s no secret that millennials are a hot consumer market, with brands from all types of industries vying for their attention (and spending power). As the most sustainability-conscious generation yet, brands selling natural, organic and sustainable products and services have...

How to Set Up the New Paid Snapchat Geofilters

by Alex Oesterle|25 February 201613 July 2023|Blog, Social Media Trends

Snapchat, one of the best social media marketing tools for engaging millennials, just made a big announcement: brands can now sponsor geofilters. Geofilters are one of the coolest things about Snapchat, giving it’s 100 million active daily users the ability...

Best Super Bowl Ads Ranked From The Past 7 Years

by Alex Oesterle|13 February 201601 September 2023|Blog, Social Media Trends

Best Super Bowl Ads Ranked From #SB51 - #SB57 Table Of Contents For Best Super Bowl Ads Super Bowl 51: Budweiser "Born the Hard Way" Super Bowl 52: Tide "It's a Tide Ad" Super Bowl 53: Microsoft "We All Win"...

Watch for These 5 Social Media Trends this Year

by Alex Oesterle|06 February 201617 January 2024|Blog, Social Media Trends

When trying to reach new customers, social media is the place to be. Facebook has an astounding 1.49 billion active monthly users. There are over 300 million active users on Twitter and more than 400 million people on Instagram. The...

Trend Report: “Fast Casual” Restaurants

by Alex Oesterle|21 January 201617 January 2024|Blog, Social Media Trends

Ah, the end of the year. The holiday parties, the time spent with family, and the process of figuring out what to do for New Years. While that’s transpiring for most, we at Blue Bear have been analyzing the current...

We Helped Smashburger Reach Millennials

by Alex Oesterle|15 April 201513 July 2023|Blog, Target Market Demographics

We're proud to announce that Blue Bear Creative will be working with leading "better burger" restaurant, Smashburger, to help accelerate the brand's social media presence on millennial-favored platforms, including Snapchat and Instagram. Check out the press release, below, for more information! FOR...

3 Reasons Why Your Business Should Be On Snapchat

by Alex Oesterle|07 April 201513 July 2023|Blog, Social Media Trends

Snapchat is a phone-only social media platforms that allows the users to send disappearing picture messages and videos, also known as “Snaps”, directly to friends or followers. The app gives you the option to overlay text or draw pictures to...

3 User Experience Qualities Millennials Want

by Alex Oesterle|12 March 201507 February 2024|Blog, Target Market Demographics

As digital natives, millennials will perceive your company through a screen. If their first encounter with your company is successful, they will inevitably interact further with your brand through any of your other online presences, which, if structured correctly, all...

Should My Company Be Using Snapchat?

by Alex Oesterle|26 February 201513 July 2023|Blog, Social Media Trends

What is Snapchat? Snapchat is a picture messaging app that was originally invented back in 2010 as a means to sending “sexts” (naked pictures) that would disappear after just a few seconds. Since then, the app has evolved into an...