Target Market Demographics

Millennials are projected to spend around $700 billion each year, making them the target consumer of 2017.  But, millennial marketing can be tricky.  How are you supposed to market to the “unmarketable”?  Enter: social media. There’s a reason digital advertising...

The millennial generation can be perplexing—especially to brands. With millennials social-media savviness, their outside-the-box mentality on brand loyalty and relative inexperience in the purchasing world, brands have been left to wonder: Who are they as consumers? What do millennials want in a...

It’s no secret that millennials are a hot consumer market, with brands from all types of industries vying for their attention (and spending power). As the most sustainability-conscious generation yet, brands selling natural, organic and sustainable products and services have...

We're proud to announce that Blue Bear Creative will be working with leading "better burger" restaurant, Smashburger, to help accelerate the brand's social media presence on millennial-favored platforms, including Snapchat and Instagram.  Check out the press release, below, for more information! FOR...

As digital natives, millennials will perceive your company through a screen. If their first encounter with your company is successful, they will inevitably interact further with your brand through any of your other online presences, which, if structured correctly, all...