Data Driven Social Media Blog - Blue Bear

How to Market to Millennials: The Who, What, Why and How

by Alex Oesterle|09 November 201607 February 2024|Blog, Target Market Demographics

The millennial generation can be perplexing—especially to brands. With millennials social-media savviness, their outside-the-box mentality on brand loyalty and relative inexperience in the purchasing world, brands have been left to wonder: Who are they as consumers? What do millennials want in a...

3 Ways You Can Use Twitter to Boost Sales

by Alex Oesterle|02 November 201610 January 2024|Blog, Social Media Trends

Since its founding in 2006, the social media engine Twitter, has been an incredible asset for brands to maintain an open dialogue with their customers. Despite the platform being in the spotlight for the wrong reasons, numerous brands continue to...

Three Ways to Write Incredibly Effective Headlines on Facebook

by Alex Oesterle|07 October 201617 January 2024|Blog, Social Media Trends

So you may have heard about this little interactive social media platform called Facebook. With somewhere along the humble lines of 1.13 billion active users, Facebook has become one of the forefront mediums for marketers looking to reach specific types of consumers....

Qdoba’s Isaac Drokes: Social Media & Restaurants

by Alex Oesterle|25 August 201613 July 2023|Blog, Social Media Trends

The following is an interview with Qdoba's Social Media Specialist, Isaac Droke. Isaac has been in the fast casual industry for his entire career working at both Noodles and Co and Qdoba. In this interview, Alex and Isaac discuss influencer...

Why Natural Product Brands Should Use Snapchat to Engage Millennials

by Alex Oesterle|12 August 201617 January 2024|Blog, Social Media Trends, Target Market Demographics

Snapchat times are a-changing, and they’re changing quick. The platform that’s taken social media by storm is no longer just a place for teens to exchange real-time photos with friends – it’s now becoming a hub for brands to push...

How Instagram Stories Could Affect Brands

by Alex Oesterle|03 August 201617 January 2024|Blog, Social Media Trends

In a recent effort to gain more followers who enjoy posting everyday photos and videos, Instagram introduced "stories" yesterday, a secondary news feed for ephemeral content that appears above a user's current feed. Instagram's new Stories feature is practically identical to the interface and functionality...

Why Natural Product Companies Should Incorporate Pinterest into a Social Media Strategy

by Alex Oesterle|09 May 201613 July 2023|Blog, Social Media Trends

If you’re a natural product company in search of some solid social media presence to kick-start user engagement and build followers, look no further! Focusing solely on visual marketing attributes, Pinterest has become one of the leading social media platforms....

Snapchat 101: Knowing the Basics

by Alex Oesterle|25 April 201631 January 2024|Blog, Social Media Trends

If you're not already familiar with Snapchat and you're hoping to market to millennials, this article is for you. Snapchat is been getting a lot of visibility lately, likely leaving you wondering, "What is Snapchat and how do I use it?"...

Pinterest For Business: 5 Tips For Marketing to Millennials

by Alex Oesterle|01 April 201613 July 2023|Blog, Social Media Trends

So we see you’re looking for a different kind of relationship with your millennial customers. One that is new and exciting. Well look no further because Pinterest has it all. You’re probably here because you’ve heard about Pinterest’s newfound marketing...

How to Gain Followers on Snapchat (and Keep Them)

by Alex Oesterle|18 March 201610 January 2024|Blog, Social Media Trends

By: Lauren Lake By now, it’s no big secret that Snapchat is a game-changer for brands. If utilized correctly, Snapchat creates a sense of a one-on-one, real-time interaction between a consumer and their favorite brands - an experience that is...