Measure your Influencer Marketing Campaign with Instagram’s Branded Content Tool
Discover Instagram's Branded Content Tool: Track Reach, Engagement, and Conversions to Measure Influencer Marketing Success.
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Facebook Algorithm Updates Around Video Distribution
As with all Facebook algorithm updates, it pays for brands and Facebook advertising agencies to be in the know. Over the last couple weeks, Facebook announced it will be rolling out a new algorithm for how it ranks videos within the...
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Measuring Social Media Data As Marketers
Author: Benjamin Kepner Over the course of the last five years, the social media industry has dramatically evolved. Marketers still struggle to grasp understanding how to best go about measuring social media data they see coming from their different accounts. The more time...
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Blue Bear is a social media-first integrated digital agency that helps CPG and Restaurant brands leverage channels like Facebook, Instagram, TikTok, Pinterest and Snapchat to grow the bottom line.
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- What to Know When Scaling From Farmers Markets to +5000 Stores with David Czinn November 18, 2020On the show, we have David Czinn, co-founder and president of D'Vash. If you’re not already familiar, D’Vash’s makes a line of all-natural sweeteners which are derived from superfoods, like dates and sweet potatoes, (think “syrups" and "nectars”, except with 25% less sugar than regular honey). While the idea of using dates to create a […]
- How Actually Listening to Customers Can Uncover Huge Opportunities, with Jägermeister's Chas Littlefield November 11, 2020On the show today, we have Chas Littlefield, VP of Marketing for one of the largest spirit brands in the world: Jägermeister. As a heavy hitter in the industry, Jägermeister is recognized across the globe, in just about every country. New product launches aside, brand awareness isn’t necessarily the main challenge at Jäger’s scale. the […]
- How to Stress-Test Your Brand Strategy with Michael Keplinger November 4, 2020Joining us on this episode, we have Michael Keplinger, Director of Strategy at Smashbrand. Even if you’re not familiar with Michael’s agency, you’ve certainly seen their branding and packaging work on shelves, both at grocery stores or even in your own home. Smashbrand uses a research-forward process to stress-test brand strategy and packaging design, which […]