Data Driven Social Media Blog - Blue Bear

Facebook Algorithm Updates Around Video Distribution

by Alex Oesterle|08 February 201707 February 2024|Blog, Tracking Social Media Analytics

As with all Facebook algorithm updates, it pays for brands and Facebook advertising agencies to be in the know. Over the last couple weeks, Facebook announced it will be rolling out a new algorithm for how it ranks videos within the...

Instagram Live: 3 Ways Food Brands Can Capitalize

by Alex Oesterle|25 January 201710 January 2024|Blog, Social Media Trends

First Facebook Live, and now Instagram Live? What's the difference? Is Instagram Live worth exploring for food brands? If you're looking for increased visibility on social media without significant additional media spend, then yes. Facebook and Instagram have been introducing new updates relatively...

Get More Organic Facebook Engagement with Groups

by Alex Oesterle|11 January 201713 July 2023|Blog, Social Media Trends

By now, you've likely experienced how hard it is to get more organic Facebook engagement. You've spent a lot of time and money growing your following, and now your posts reach only a fraction of your audience. Well, it can be hard...

Facebook Leads for Restaurants: Loyalty Programs

by Alex Oesterle|04 January 201713 July 2023|Blog, Social Media Trends

Social media marketing has come into its own and Facebook has been the leader in new and effective developments. One of Facebook’s newer advertising products is the Lead Ads objective, and it’s a great way for restaurant marketers looking to build...

Facebook Advertising for Restaurants: 3 Tips to Make You a Better Marketer

by Alex Oesterle|21 December 201617 January 2024|Blog, Social Media Trends

Facebook advertising is an excellent way for restaurant brands to give their locations an overnight boost in foot traffic. In fact, there are few marketing channels as effective. But – and this is a big ‘but’ – Facebook Advertising for restaurants isn't fool...

Why Facebook Retargeting is a Must For Restaurant Marketers

by Alex Oesterle|14 December 201617 January 2024|Blog, Social Media Trends

Growth in paid social media spend has been insane in 2016. If you haven’t planned on incorporating Facebook Advertising dollars into your budget, you’re missing out on great leads, brand building, and the opportunity to retarget interested potential customers. Facebook...

Harness the Power of Facebook Advertising for Holiday Marketing

by Alex Oesterle|07 December 201631 January 2024|Blog, Social Media Trends

Feel a little late in the year to start a holiday marketing campaign? You might be surprised at how many people leave planning to the last minute. Whether you’ve developed a strategy or not, procrastinating on execution can result in fewer...

Facebook Advertising: What Every Restaurant CMO Should Know

by Alex Oesterle|30 November 201607 February 2024|Blog, Social Media Trends

Whether you're a fast casual or QSR brand, your restaurant’s target audience is most definitely on Facebook. Not only are they on Facebook, but they're using it everyday. Yup, even millennials. As a matter of fact, millennials still make up the largest...

Measuring Social Media Data As Marketers

by Alex Oesterle|23 November 201617 January 2024|Blog, Tracking Social Media Analytics

Author: Benjamin Kepner Over the course of the last five years, the social media industry has dramatically evolved. Marketers still struggle to grasp understanding how to best go about measuring social media data they see coming from their different accounts. The more time...

How to Make the Most Out of Your Social Media Marketing this Holiday Season

by Alex Oesterle|16 November 201613 July 2023|Blog, Social Media Trends

Now that the holiday season is in full stride, most brands are putting their holiday ad campaigns into overdrive - and for good reason. Planning and executing a perfect strategy during the holidays is an incredibly important task for brands,...