social media marketing guide

Valentine’s Day Social Media Ideas: A Guide For Brands
||,
When thinking of Valentine’s Day, the images that come to mind are often heart-shaped chocolate boxes, red roses, and teddy bears. While these gifts will likely never go out of style, the rising preference for experiential gestures has shaped the...
continue reading
Give Google Analytics Access
||,
Step 1: Go to “Admin” Once you log in to your Google Analytics account, click the “Admin” tab.   Step 2: Give Permission to google@bluebearcreative.co Click “User Management” on the left column then enter the email address google@bluebearcreative.co under “Add permissions for.”...
continue reading
Millennial Marketing: Social Media’s Role in Purchasing Decisions
||,
Millennials are projected to spend around $700 billion each year, making them the target consumer of 2017.  But, millennial marketing can be tricky.  How are you supposed to market to the “unmarketable”?  Enter: social media. There’s a reason digital advertising...
continue reading
Why You Need a Strong Social Media Strategy to Reach Millennials
||,
2016 was the year social media finally surpassed TV for total US Media Ad Spend.  And with the younger generation moving even further online, if you want to market to millennials, then you need to have a presence on social...
continue reading
BlueBear Named Top Social Media Agency By Clutch
||,
Is it too late to say New Year, New Us?  We’re thrilled to announce that Blue Bear Creative has recently been designated a Top Social Media Agency by both UpCity and Clutch.co. Both Clutch and UpCity help businesses find the best digital...
continue reading
Measuring Social Media Data As Marketers
||,
Author: Benjamin Kepner Over the course of the last five years, the social media industry has dramatically evolved. Marketers still struggle to grasp understanding how to best go about measuring social media data they see coming from their different accounts. The more time...
continue reading
How to Make the Most Out of Your Social Media Marketing this Holiday Season
||,
Now that the holiday season is in full stride, most brands are putting their holiday ad campaigns into overdrive - and for good reason. Planning and executing a perfect strategy during the holidays is an incredibly important task for brands,...
continue reading
How to Market to Millennials: The Who, What, Why and How
||,
The millennial generation can be perplexing—especially to brands. With millennials social-media savviness, their outside-the-box mentality on brand loyalty and relative inexperience in the purchasing world, brands have been left to wonder: Who are they as consumers? What do millennials want in a...
continue reading
Qdoba’s Isaac Drokes: Social Media & Restaurants
||,
The following is an interview with Qdoba's Social Media Specialist, Isaac Droke. Isaac has been in the fast casual industry for his entire career working at both Noodles and Co and Qdoba. In this interview, Alex and Isaac discuss influencer...
continue reading
4 Must-Do’s for Natural Products Companies Wanting to Market to Millennials on Social Media
||,
It’s no secret that millennials are a hot consumer market, with brands from all types of industries vying for their attention (and spending power). As the most sustainability-conscious generation yet, brands selling natural, organic and sustainable products and services have...
continue reading