facebook marketing strategy

What You Should Know About the New Options for Facebook Ads
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Facebook is here to make life a little bit easier, one update at a time.  And, this most recent round is geared primarily towards e-commerce and B2C businesses.  With two new options for Facebook ads, now you can easily measure...
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Facebook’s New News Feed Algorithm Should Benefit your Content Marketing Strategy
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We’ve all fallen victim to spammy sites on the Facebook Newsfeed.  A link promises you an article on “Top Food Destinations in the United States” and instead, you are met with disruptive ads and very little content.  Well, Facebook’s new...
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Facebook Algorithm Updates Around Video Distribution
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As with all Facebook algorithm updates, it pays for brands and Facebook advertising agencies to be in the know. Over the last couple weeks, Facebook announced it will be rolling out a new algorithm for how it ranks videos within the...
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Get More Organic Facebook Engagement with Groups
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By now, you've likely experienced how hard it is to get more organic Facebook engagement. You've spent a lot of time and money growing your following, and now your posts reach only a fraction of your audience. Well, it can be hard...
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Facebook Leads for Restaurants: Loyalty Programs
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Social media marketing has come into its own and Facebook has been the leader in new and effective developments. One of Facebook’s newer advertising products is the Lead Ads objective, and it’s a great way for restaurant marketers looking to build...
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Facebook Advertising for Restaurants: 3 Tips to Make You a Better Marketer
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Facebook advertising is an excellent way for restaurant brands to give their locations an overnight boost in foot traffic. In fact, there are few marketing channels as effective. But – and this is a big ‘but’ – Facebook Advertising for restaurants isn't fool...
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Why Facebook Retargeting is a Must For Restaurant Marketers
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Growth in paid social media spend has been insane in 2016. If you haven’t planned on incorporating Facebook Advertising dollars into your budget, you’re missing out on great leads, brand building, and the opportunity to retarget interested potential customers. Facebook...
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Harness the Power of Facebook Advertising for Holiday Marketing
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Feel a little late in the year to start a holiday marketing campaign? You might be surprised at how many people leave planning to the last minute. Whether you’ve developed a strategy or not, procrastinating on execution can result in fewer...
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Facebook Advertising: What Every Restaurant CMO Should Know
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Whether you're a fast casual or QSR brand, your restaurant’s target audience is most definitely on Facebook. Not only are they on Facebook, but they're using it everyday. Yup, even millennials. As a matter of fact, millennials still make up the largest...
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Three Ways to Write Incredibly Effective Headlines on Facebook
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So you may have heard about this little interactive social media platform called Facebook. With somewhere along the humble lines of 1.13 billion active users, Facebook has become one of the forefront mediums for marketers looking to reach specific types of consumers....
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