Smashburger
Smashing Sales Records
Blue Bear worked with Smashburger to help launch the Sin City Burger in restaurants nationwide. #SinCitySurvivalTips, a social media campaign based on an insight the burger could remedy a Vegas-level night out, was the primary marketing behind the record smashing product launch.
Connecting Social Media to Real Business Results
A Taste of the Sin City
Knowing Smashburger’s customers over-indexed as survival show watchers, the campaign jokingly positioned the Sin City Burger’s decadence as the key to sustaining the extreme Vegas lifestyle. For the chance to win a free trip for two, fans shared their own best #SinCitySurvivalTips on social, with the rest of us getting a taste of the extravagance by way of Smashburger’s new Sin City Burger.
8.4k UGC Submissions
Our Approach
UGC Campaign
Blue Bear drove the UGC campaign through organic & paid, targeted videos across YouTube, Facebook and Instagram. As submissions rolled in, we built awareness for the product and social currency for our fans – highlighting creative entries on a campaign microsite, where visitors could claim a coupon for the Sin City Burger by signing up for SmashClub.
Real Business Results
See the Difference.
# 1
in company history
76.5M
8.4k
The Bottom Line
Delivering Results.
Smashburger’s nationwide release of the Sin City Burger, typically only sold in restaurants in the Vegas area, provided the perfect opportunity to prove how a little creativity, a lot of Vegas-themed shenanigans and one insanely delicious burger could win over a social community and drive quantifiable business results.
