Budlight
Record-Setting Creative
At the start of the NFL season, Bud Light called on Blue Bear to create a Colorado-specific social media campaign. Their goal: Increase purchase intent amongst millennial Coloradans.
Tapping Mile High Pride
Knowing Coloradans have an immense amount of hometown pride, we tapped into the local culture – leveraging Bud Light’s partnership with the Broncos to salute hometown hero, and soon-to-be Hall of Fame inductee, Terrell Davis.
Our Approach
We concepted and produced the hero video around maximum shareability. Leading up to the launch of the campaign, we seeded the cornerstone video with local celebrities, influencers, and worked with the Broncos to create an in-game promotion for the season opener. With all of these concepts brought to life, search volume relating to the broncos in Colorado soared through the roof. Check out what made this video amazing below.
The #’s behind Bud Light’s top regional content
+44%
in searches for
“Bud Light” in CO
1.5M
video views on
social media
89%
positive sentiment
across social
The Bottom Line
The success of the video lead to tens of thousands of earned impressions through unprompted shares – catapulting a video originally made for social to the Jumbotron at Broncos Stadium during several regular season home games.