Bud Light
Record Setting Creative
At the start of the NFL season, Bud Light called on Blue Bear to create a Colorado-specific social media campaign. Their goal: Increase purchase intent amongst millennial Coloradans.
Hyper-Local Marketing
Tapping Mile High Pride
Knowing Coloradans have an immense amount of hometown pride, we tapped into the local culture – leveraging Bud Light’s partnership with the Broncos to salute hometown hero, and soon-to-be Hall of Fame inductee, Terrell Davis.
1.5 Million Views
Our Approach
Video Marketing
We concepted and produced the hero video around maximum shareability. Leading up to the launch of the campaign, we seeded the cornerstone video with local celebrities, influencers, and worked with the Broncos to create an in-game promotion for the season opener. With all of these concepts brought to life, search volume relating to the broncos in Colorado soared through the roof. Check out what made this video amazing below.
Real Business Results
The #’s behind Bud Light’s top regional content
44%
“Bud Light” in CO
1.5M
social media
89%
