Chinook

Social & Influencer Strategy

Connecting Social Media to Real Business Results

A Taste of the Sin City

As a small, but mighty, company with a commitment to delivering the very best (and healthiest) sunflower seed on the market, Chinook Seedery is the definition of a millennial-magnet.

What began as a craving for a tastier, healthier sunflower seed has now become the best sunflower seeding experience around.

Our Role

Creating an Identity

As a small company, Chinook hired us on to help establish a cohesive brand voice and identity, as well build a following of engaged and loyal customers in the world of social media—with the specific aim of catching the attention of the millennials.

We help Chinook reach, build and grow a community of engaged advocates through their social channels.

We aim to position Chinook as thought leaders in their industry—implementing specific, targeted strategies through their social media channels.

We help Chinook create authentic connections with new audiences by forging partnerships with high-quality influencers.

Establish a cohesive voice across multiple channels, including Instagram, Facebook, Twitter, the Chinook blog and media relations.

Provide insight, strategy, media relations and execution with the goal of introducing Chinook to a wider audience.

We captured the unique feel of Chinook’s classic packaging in order to highlight it in a way that millennials can connect with.

Testimonial

Straight from Chinook

“Blue Bear continues to implement unique and effective strategies that increase awareness about Chinook Seedery and establish our company as a lifestyle brand. Our social media accounts have experience exponential growth in both following and engagement, particularly amongst our target demo, millennials.”

Mark Pettyjohn,
Founder & CEO, Chinook Seedery