Drive conversions and ROAS for your brand with ai-empowered advertising on the most used social media platforms in the world.
Whether your goal is to increase awareness, engagement, or conversions, Blue Bear will craft content and strategy that will earn the best results on Meta’s platforms. With such a wide range of users, Meta serves ad content to users who will be the most interested and likely to engage with your brand.
Blue Bear produces ad creative relevant and interesting to your brand’s specific audience(s) and Meta’s highly-sophisticated advertising platform helps us reach them with strategic targeting.
Blue Bear builds custom-tailored strategies on Meta platforms to best meet your business objectives. From top-of-funnel awareness campaigns designed to maximize impressions and reach, to middle-of-funnel traffic campaigns to drive consideration and bottom-of-funnel campaigns designed to convert.
Meta’s advertising platform provides the tools to help your brand achieve its goals most efficiently.
take advantage of Meta’s massive user base with Meta Advertising Services
Meta’s advertising tools allow for targeting granular audience segments based on user behavior, interests and demo’s, ensuring your ads are served to users who are most likely to convert, based on each user’s respective behavior patterns.
Part of our targeting strategy involves building custom “Lookalike” audiences, targeting new users who share similar behaviors and interests to existing customers and those who have already responded well to previous ads.
What’s included with Meta Advertising Services:
From initial concepting and strategy development to campaign execution and reporting, here’s how Blue Bear crafts Meta advertising campaigns that will resonate with both new and existing customers:
Developing creative strategy that connects data-driven learnings with Meta platform trends and audience insights
Defining campaign goals, KPIs and target audiences
Outlining audience targeting strategies using first-party data, demographic, behavioral and Lookalike audience creation
Brainstorming ad concepts that will perform with Meta’s audience while showcasing your products
Creating ad campaigns with demographic and behavioral targeting and building custom audiences and lookalike audiences
Selecting the right campaign objectives, from driving brand awareness, traffic, app downloads, newsletter sign-ups, coupon redemptions or e-commerce sales
Closely monitoring campaign performance in real-time and making strategic optimizations to more efficiently achieve campaign objectives
Identifying insights based on what’s working and what isn’t
Using learnings to provide strategic recommendations for future campaigns
Our Meta Advertising Services Process
Blue Bear builds tailored, data-driven campaigns and ad creative that drive conversions with your Meta advertising audience.
PlanNing
PRODUCTION
Execution & Management
Connect with your audience from top to bottom of the funnel with integrated Meta advertising services
Custom built campaign strategies that will deliver and drive ROAS
Maximize results with real-time campaign optimizations
Take advantage of Meta’s custom and lookalike audience targeting
Drive conversions, follower growth, website traffic and brand awareness
Frequently Asked Questions
Being one of the largest advertising platforms in the world, Meta has a large volume of advertisers; through standout ad creative and proactive campaign optimization, brands can still affordably achieve their advertising goals.
While Facebook and Instagram are different platforms with distinct audiences and behaviors, Meta Ads Manager allows advertisers to run ads on both platforms within the same campaigns (while still allowing for selecting specific placements across each of Meta’s properties). Since they use the same advertising platform, the ad units themselves are fairly similar, but campaigns and ad creative can be optimized for each platform’s specific audience.
Meta allows advertisers to run existing posts, or “boosts,” that appear on the profile feed. Alternatively, “dark” ads that can appear in the user’s feed as a post, but won’t show up on the brand’s profile page. Dark ads allow a wider range of objectives and are also useful for testing new or highly-targeted messages (without sacrificing the vibe of your Instagram feed).
Book a consult with us today to share your advertising goals, and we’ll start to put a plan together for how we can exceed them with our Meta Advertising Services.
