Noodles & Company
A PANDEMIC – SIZED PIVOT
As COVID-19 swept the country, the restaurant industry underwent a seismic shift. We adapted social strategy to position Noodles as both an escape and a way to hold onto the familiar, and the results only served to affirm our decision to pivot.
An Award-Winning Social Strategy
Dancing Delivery
In response to the change in consumer behavior, we strengthened Noodles’ off-premise push, debuting the hero video of the campaign, ‘Dancing Delivery’, which generated more than a quarter million dollars in of sales.
759% ROAS
Our Approach
Social Listening.
Real Business Results
See the Difference.
$250k
the campaign
759%
our baseline KPI
735%
acquisition cost
The Bottom Line
Delivering Results.
Through it all, we aimed to provide a sense of normalcy, both in customers’ news feeds and in their kitchens. Noodles’ new social strategy may not have drastically changed the world, but our approach of providing small moments of humor, comfort, and delicious food proved to successfully deliver business results during a time where sales were especially difficult to come by.
