Super bowl social media campaign

Instacart & Green Giant® TAKE IT TO THE HOUSE

Teaming up with a roster of the nation’s most ubiquitous brand mascots, Green Giant® & Instacart’s Super Bowl ad caught the attention of both viewers and the media – in the days before and throughout Sunday, Blue Bear helped execute a Super Bowl social media campaign to make the most of a big moment, sparking online conversation and getting the people (and brands) going.

↓75%

Lower CPM vs. Category Average on Meta During Super Bowl Timeframe

Users Reached Between Community Management Efforts & Video Content

↑22%

Higher Video View Rate on Instagram vs. Platform Benchmarks

Flexing The SUPER Power of Community Engagement

To Capture a Giant Moment on Social Media

With timely community management services, we helped make the most of the Instacart x Green Giant® ad. The Super Bowl social media campaign generated over 7.2M impressions, creating goodwill while elevating the brand’s organic engagement rates across all social accounts for the months that followed. With some proactive planning (and a community manager willing to work on Super Bowl Sunday), we helped Green Giant stand out during one of the noisiest marketing moments of the year through authentic, lasting conversations.

green giant's super bowl social media campaign engagement

AS PART OF THE CAMPAIGN FEATURED IN:

super bowl social media campaign for green giant

ORGANIC SOCIAL MEDIA AGENCY

Services used:

Social Media Strategy Services
Social Media Management
Community Management Services
Paid Social
Social Media Creative Services

see the FULL :60s version here:

In case you’re wondering, the answer is no.

Blue Bear didn’t have any role in producing the actual commercial itself. What we did do was work as the social media agency for Green Giant®. We helped concept and facilitate their Super Bowl social media campaign. Blue Bear coordinated the social media strategy, created social content around the ad and game. We led the charge on the community management approach on behalf of Green Giant® (yep, we were the thumbs behind the keyboard – leading up to and during the game).

Again, to be crystal clear, this spot was produced by TBWA\Chiat\Day LA for Instacart. Read more about how it came together in this press release.