cpg social media agency for Lindemans
BREWING UP DEMAND FOR NEW PRODUCTS
Lindemans, the legendary Belgian brewery with a 200+ year lineage, was looking for a CPG social media agency to help drive interest in their new fruit beer line — Blue Bear worked closely with the Lindemans team to develop a fresh social media strategy and thumb-stopping social creative to stir up demand around the line’s launch within the US market.
↑45%
Lift in Organic Search Volume for “Lindemans” during the Campaign
4.1x
More Efficient CPC on YouTube Demand Gen Ads vs. Platform Average
↓50%
Lower CPM on Meta Awareness Campaign vs. Alcohol Category Average
IMPACTFUL SOCIAL CREATIVE AT THE RIGHT DIGITAL Touchpoints
To Create Demand & Drive Sales
Leveraging expertise as a social creative agency, Blue Bear crafted a high-impact creative campaign for Lindemans’ new product launch by blending appetite-driven visuals and leveraging the use of interest-based, geo-targeting, and retargeting strategies. The campaign delivered standout results — boasting a 17.66% engagement rate and a 42% increase in post engagements. Following this success, the campaign is now set to expand nationally.
Our social media engagement rate doubled since partnering with Blue Bear.
Blue Bear Creative has plenty of experience as an alcohol social media agency and it shows in how they approach their work. The work quality they deliver is the highest I’ve ever seen.
CPG SOCIAL MEDIA AGENCY
Services used:
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From the team that did the work
“Both of Lindemans’ new Lambic beers are amazing – super unique, flavorful. It’s no surprise their sell-through and re-order rates have been solid.
Getting to work with a company like Lindemans makes our jobs a whole lot easier. Their packaging design and general vibe give plenty of room to work – and once we’ve hooked the viewer with some social-first creative, the product does the rest.”
–ASSOCIATE CREATIVE DIRECTOR @ Blue Bear Creative
